The Electronic Security Association (ESA) Summit rocked again this year. Just completed last week in Chandler, AZ, ESA brought together leadership throughout our industry and introduced multiple amazingly-talented speakers to share their knowledge. Anyone who attended gained a great learning experience.
For those of you who missed it, plan to attend next year. It’s a seminal event, and different from many of the other conferences or seminars put on for the electronic security industry. The Summit is not about selling. It’s about building your business, making key contacts and growing yourself as a leader.
We all need to take time out to refresh, retrain and rebuild our minds, energy, spirit and skills. The Summit is a wonderful venue for that to occur. ESA takes pains to bring in high quality speakers from diverse backgrounds to help you innovate, develop better creative ideas, invigorate your marketing and improve your customer service. If you attended and took notes, we’re extremely confident you walked away with 5-10 tips that will help you improve your business. Make sure to refer to those notes in the coming weeks to stay focused on implementing the messages you captured. If you just took notes but don’t do anything about it when you get back to your office, then you lose any potential long-term benefit.
The Summit also gets you away from your day-to-day routine, and gives you time to meet with others, participate in fun events and recognize your peers. We believe that’s another great benefit of the Summit.
If you didn’t attend, here are some names to remember and Google (if you did attend, these are names to refer back to): Dennis Snow (www.snowassociates.com); Shelley Row (www.shelleyrow.com); Avish Parashar (www.avishparashar.com); Adele Cehrs (http://epicprgroup.com/speaking-engagements/). Check them out. We didn’t get to see everyone, but the speakers we saw and the sessions we attended were great and we highly recommend them. Hope to see you all next year.