Small Local Events can Yield Big Rewards

ISC West
Many companies in the electronic security industry choose to attend the big national events – ISC East and West, ESX, ASIS, among others. That’s good. You get to network. You are exposed to new technologies. And you hear about trends affecting our industry.

These bigger events are not the only ones that give security companies value. Distributors, manufacturers and others often offer smaller local events to demonstrate a new product. Don’t overlook them. They are more intimate so you will get more one-on-one attention. You’ll gain knowledge on the product.

Importantly, you should also get training on how to install or utilize the new product. That’s important to ensure any new alarm system component is properly installed. Hearing the word from the horse’s mouth gives you direct information on the best way to effectively and safely install a new piece of equipment.

Keep your eyes and ears open. Local associations often promote these types of events, so check those web sites and emails sent your way from your state or local alarm association. Set aside time for you and key employees to attend some of these every year. You may find the exact technology for your needs, and learn how to install it to a high quality standard. That’s good for your business.

Training and the ever-expansion of your knowledge of products is invaluable and a necessity in these days of change. To not invest your time in these areas could lead to your obsolescence. Stay relevant and up-to-date.

About justwrite15

Dave's column has run in multiple small town newspapers across the U.S., in Nebraska, Illinois, Pennsylvania and Texas,where Dave has been able to entice personal friends and editors to run his social commentary. His column has also been picked up by It has appeared in newspapers since 1998, and began in response to one of the school shootings so depressingly familiar in America. His commentary has morphed into a weekly offering of humor, insights and advice on how to find sanity in an insane world.
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