Training your sales staff in proper alarm management practices is good for your business and customers. Though it may sound self-evident, knowing how to operate the keypad and alarm system is a skill set that each sales person should easily, comfortably and thoroughly be able to explain to every level of customer.
Getting your sales staff to a position of expertise takes a company commitment to train your personnel. SIAC offers a multitude of materials to every business in the electronic security industry. Check out our Web site: http://www.siacinc.org.
Once you develop a sales training package that includes an alarm management section, make sure that each new hire goes through a class that includes reading, question and answer sessions, video lessons and tests to ensure the right knowledge is gained. Training should also include a section where each sales person gets up in a public setting and goes through his or her presentation and is then questioned by other members of the class from a customer perspective. That builds understanding and the ability to recognize customer wants and needs.
Fundamentally, having your sales staff trained in alarm management best practices helps your bottom line. Your customers will stay with you because their security system works as designed. Customers get their questions answered, so they are happier and refer your company to their friends, neighbors, family and work colleagues.
Good alarm management practices are an important tool in your sales kit. Build a good program and set yourself apart.