The Power of Referrals

Referrals are a powerful force. Though SIAC is not a “for-profit” business, one of the most important parts of our Web site ( is the “Testimonials” section. We post voices in law enforcement and the security industry who believe in what we do, and want to see our services more widely adopted.

For those of you in business, using the voice of your customers to publicize what you do leads to positive referrals. They sell your systems for you.

One area you should not neglect is proper alarm management. Make sure you explain to your customers how to prevent unwanted alarm activations, and properly arm and disarm the system. Not only will that make them a more satisfied customer, but they will more likely effectively use their system, embrace it, and have good things to say about you afterwards. Through good installations and proper training, your customers benefit, and they in turn can provide your voice to others.

Next time you have a satisfied customer, ask for a referral. Ask if the person would be willing to have his or her name quoted and used on your Web site or sales literature. Adding these faces, names and their words of support help build your brand and your company.

About justwrite15

Dave's column has run in multiple small town newspapers across the U.S., in Nebraska, Illinois, Pennsylvania and Texas,where Dave has been able to entice personal friends and editors to run his social commentary. His column has also been picked up by It has appeared in newspapers since 1998, and began in response to one of the school shootings so depressingly familiar in America. His commentary has morphed into a weekly offering of humor, insights and advice on how to find sanity in an insane world.
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