Referrals are a powerful force. Though SIAC is not a “for-profit” business, one of the most important parts of our Web site (www.siacinc.org) is the “Testimonials” section. We post voices in law enforcement and the security industry who believe in what we do, and want to see our services more widely adopted.
For those of you in business, using the voice of your customers to publicize what you do leads to positive referrals. They sell your systems for you.
One area you should not neglect is proper alarm management. Make sure you explain to your customers how to prevent unwanted alarm activations, and properly arm and disarm the system. Not only will that make them a more satisfied customer, but they will more likely effectively use their system, embrace it, and have good things to say about you afterwards. Through good installations and proper training, your customers benefit, and they in turn can provide your voice to others.
Next time you have a satisfied customer, ask for a referral. Ask if the person would be willing to have his or her name quoted and used on your Web site or sales literature. Adding these faces, names and their words of support help build your brand and your company.