Grow Your Existing Client Base


There are many ways to expand your business. New products and services are a logical choice that most electronic security companies select. You look at what others are selling, or what is making them successful, then seek to emulate that.

Certainly, it’s a winning formula. You find out what your customers want, then deliver.

At the same time, growing your client base can be overlooked. It’s worth additional focus, particularly when you consider your alarm management program. If you have a high quality alarm management program, that is a selling point to expand your list of customers.

You should publicize this. Let potential customers know why a high quality alarm management program is important and how that sets you apart from your competitors. And while you’re at it, take a look at the Police Dispatch Quality (PDQ) Award program, and consider putting an application in: http://www.siacinc.org/PDQAwards.aspx. Time is growing short, and if you win, it will be one more way you grow our business.

About justwrite15

Dave's column has run in multiple small town newspapers across the U.S., in Nebraska, Illinois, Pennsylvania and Texas,where Dave has been able to entice personal friends and editors to run his social commentary. His column has also been picked up by www.coastalmonroe.com. It has appeared in newspapers since 1998, and began in response to one of the school shootings so depressingly familiar in America. His commentary has morphed into a weekly offering of humor, insights and advice on how to find sanity in an insane world.
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