Alarm systems don’t work if you don’t use them. It’s a point that may need reinforcing in the security industry if we want to ensure the long-term effectiveness of the systems we install.
A recent study in the United Kingdom (UK) found that close to a third of installed systems are not used by the owners. This is most pronounced in 18-24-year-olds. We have no reason to believe the statistics are not similar in North America.
There are many reasons installed alarm systems are not used, but we believe the primary one is a lack of initiative by the home or business owner. You can get lazy; you can forget about it; you can get lulled into complacency because you believe your neighborhood is not one that will be burglarized.
A point we believe worth emphasizing with your sales reps and technicians is to have them spend extra time with customers to discuss the “value” of the alarm system (why you should activate it regularly). This not only helps them understand why they should turn the system on, but also will show how it provides protection for their home and value to their business bottom.
Oh, and while your employees are at it, have them discuss proper alarm operation with customers. Customers who understand their systems and are comfortable with it will greatly reduce the number of inadvertent alarm activations. They will feel comfortable arming and disarming the system. When they use the system, they’ll be more likely to deploy additional features, all of which helps keep their premises safe.
That’s good for your business, and good for your customers’ security. And, by reducing inadvertent alarm activations, you’ll be helping all of us in the electronic security industry.