By: David Margulies, SIAC Media Relations Agency, and President, Margulies Communications Group
Some of my good friends are airline pilots who often describe their jobs as boring because of increased cockpit automation. It has been reported that some pilots have trouble staying awake during long flights. But what if they discussed their work from a different perspective?
What the pilots are really doing is taking an infant to meet his grandparents for the first time, helping soldiers get home to see their families, taking passengers for advanced medical care and others to say goodbye to a loved one or comfort a grieving friend or relative.
It is easy to become complacent about things that are familiar to us and forget to focus on the benefits they provide others. Much as some pilots forget the importance of their jobs to others, we sometimes fail to articulate the many benefits alarm systems provide to entire communities.
There are few people the alarm and security industry don’t touch in a positive way. Alarm systems protect the public buildings constructed and equipped with our tax dollars. If you have a job, there is a good chance that an alarm system keeps the premises and property safe. Fire alarms and carbon monoxide detectors save lives and property. Can you imagine what insurance would cost if property could not be protected electronically?
Alarm systems allow people who travel for business to provide an additional level of security for their families and property, giving them peace of mind so they can focus on their work. They allow a family taking their kids to Disneyland to know their home is protected from fire and theft.
Too often businesses and organizations that provide a great service to the community are taken for granted because of their high level of consistent and problem work. But in today’s society, people often focus their attention on an industry only when there is a problem. Just as goodwill has a value when you sell your business, it also has a value as we address the few but loud critics of the alarm industry.
We cannot take public support for granted. Each time we have an opportunity to discuss the industry, we should include a description of the benefits it provides to the community as a whole and the real difference it makes in everyone’s lives.