Spending Time with Customers


Spending one-on-one time with your customers may seem like a Doctor of the Obvious statement. “Duh, doesn’t everybody do that?” We’d all like to think so.

At SIAC, we get our best work done during these types of face-to-face interactions, and highly recommend it to you and your employees. The ability to field questions, assess body language and have a close give and take session has no substitutes.

Listening is basic to any successful relationship, and fundamental in customer service. We know it’s true when working with police agencies. For an ordinance to address the concerns of the local agency and elected officials, we must first listen carefully and completely before jumping in with the answers.

Being successful in the security industry is enhanced by spending time with people. Listen, find out what is needed and what you can provide. We’ve found that asking questions and following up with more to clarify the needs of the parties we are working with is an invaluable technique to get additional information that helps you solve problems.

Set aside some extra time every week for some sessions with key questions. By finding out what some of your bigger customers are looking for from you, you can also use that knowledge to build leads and anticipate what others seek. The same works for your meetings with police agencies. Effective listening in both situations is good for the long-term development of your security business.

About justwrite15

Dave's column has run in multiple small town newspapers across the U.S., in Nebraska, Illinois, Pennsylvania and Texas,where Dave has been able to entice personal friends and editors to run his social commentary. His column has also been picked up by www.coastalmonroe.com. It has appeared in newspapers since 1998, and began in response to one of the school shootings so depressingly familiar in America. His commentary has morphed into a weekly offering of humor, insights and advice on how to find sanity in an insane world.
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