Deceptive Sales are still with us

Despite the best efforts of the security industry, there are still companies using deceptive sales practices. The most recent evidence is a settlement last week, where several companies are settling with ADT after admitting they misled consumers that they were affiliated with ADT.

Companies that operate unscrupulously hurt all of us in the electronic security industry. They sully our image. They hurt our relationships with consumers and law enforcement. They force us to do damage control. If we could magically eliminate all the bad actors, everyone’s margins would go up, and we could spend more time selling and installing, rather than cleaning up image messes.

What does this have to do with alarm management practices? We’ve seen these bad actors for years, and these types of deceptive sales practices typically extend to shoddy installations. And with shoddy installations comes nuisance alarms because of poorly performing alarm systems, and inadequately trained consumers. When shortcuts are taken on the front end, the back end suffers.

We all have a stake in cleaning this up. Report offenders to your state department of public safety or your local law enforcement agency. Keep your local and state alarm association informed of any consumer complaints. The best avenue is prevention, and that requires all of us to be vigilant.

About justwrite15

Dave's column has run in multiple small town newspapers across the U.S., in Nebraska, Illinois, Pennsylvania and Texas,where Dave has been able to entice personal friends and editors to run his social commentary. His column has also been picked up by It has appeared in newspapers since 1998, and began in response to one of the school shootings so depressingly familiar in America. His commentary has morphed into a weekly offering of humor, insights and advice on how to find sanity in an insane world.
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