With the home security market penetration expected to rise from its current 20% level over the next 3 years, it’s important that industry leadership stay in front of this trend and help newcomers sell, install, train, service and monitor at high levels of quality. It’s easy for an industry to get sloppy when it hits a new growth spurt, which IMS Research says is expected for the home alarm installation business by 2016.
Much of the increase in the percentage of homes getting home security will come from newcomers to the industry, such as AT&T, Time Warner, Verizon, Lowe’s, Xfinity, Cox, Comcast and others, according to IMS. This means our security leadership has a big education job ahead. We need to open our doors, and reach out to these companies through our associations. By throwing a wide net and working together to ensure high standards are embraced by new entrants, we ensure that alarm management standards and our industry’s image remain strong.
The IMS survey included both do-it-yourselfers (DIYs), along with companies. There’s an inherent issue our industry must address on the DIY front, as a homeowner or unqualified technician can perform the installation. SIAC strongly believes we need to educate consumers on the importance of qualified technicians performing installations. Beyond their training, these technicians also answer questions, troubleshoot the system and walk the customer through its proper operation, all critical to safe alarm management practices.
These changes are at our doorstep. It’s no longer just rumblings about certain companies getting into the industry. New companies are here; they’re selling; they’re installing; they’re monitoring. It’s up to leadership throughout the security industry to make sure alarm installations are done right. SIAC is here to help: http://www.siacinc.org.