SIAC urges you to consider commenting on security domain names before March 7.
One of the administrative arms of the Internet, ICANN (International Corporation for Assigned Names and Numbers) is about to permit companies to register a new kind of Internet address replacing the standard “.com” with “.[fill in the blank]” appropriate for their industries. This means that a security and alarm company should be able to register “companyname.security” and registering a “.security” domain name would provide multiple benefits.
Three companies have applied to ICANN to operate “.security”. Symantec is one of those companies and has requested to operate this new domain as a closed domain. This means the domain will be operated by a participant exclusively for its own benefit.
If a customer were to search for “security” via a web-based search engine, the results would only include those “.security” domains that relate to Symantec products and services. Security and alarm companies would not appear, thus eliminating this important marketing channel and allowing the domain to be administered by a company with little to no interest in addressing the needs of the residential and commercial security and alarm industry.
ICANN is permitting public comments on this issue for a limited window – from now until March 7, 2013. Here is the link: http://www.icann.org/en/news/public-comment/closed-generic-05feb13-en.htm
SIAC encourages our followers to look into this issue, and comment, as appropriate, to ICANN in an effort to prevent “closed generic” domains. Microsoft is leading a similar effort to avoid closed domains for “.book”, .”app” and “.insurance”.
SIAC believes it is important for us to keep these domain names open for full industry participation.