BBB Warning On Sales Tactics


We weigh in on a lot of issues. Most of them you can see the direct tie to improving alarm management practices. Sometimes the connection is more subtle.
The Wichita Falls, TX, Better Business Bureau (BBB) is warning about summer sales tactics for alarm systems, according to two recent reports in the security trade press. They urge consumers to be on the lookout for sales representatives knocking on homeowners’ doors and presenting themselves in ways that are unprofessional or unethical. It’s a good warning they put out, and one we support.
So what is the tie to SIAC’s mission? It’s simple: Selling and installing systems professionally, and training the customer properly are hugely significant to reducing unwanted alarms from sounding. It’s been proven over and over that when the customer is taught how to use the system properly and understands the functions of the keypad, then user error drops dramatically.
User error is still our number one problem in the industry. Cutting back on the mistakes made by alarm systems users benefits our industry. Individual companies that train their people to teach customers effectively about their alarm system also benefit by developing a strong reputation that will increase referrals.
Door-to-door sales can help grow your business. Many companies use it as an engine to find new customers. We urge you to do it the right way (licensing & local permits if required) and have your people trained to approach customers with honesty and integrity. Then follow through so each person operating the alarm system knows how to handle all the system’s function. Remember your actions can impact an entire industry! Use our tools at http://www.siacinc.org, to help you down this road.

About SIAC INC

Executive Director of SIAC
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